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Natural Treat New To Mass Market

SheaMoisture Curling Souffle hits stores in September.

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By: TOM BRANNA

Editor

Taming curls without losing healthy bounce can be challenging. As a result, SheaMoisture developed its new Coconut & Hibiscus Curling Soufflé (Gel) with Agave Nectar & Flax Seed ($11.99)—a unique and purely natural styling aid for curly hair out in September at Target and Walgreens. Formulated without the use of chemicals, alcohol and silicone, this gel is an effective, easy-to-rinse-out, no buildup, light-weight and all-natural alternative, according to the company.Coconut and fla...

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